When one thought of Belgium, usually beer, chocolate and a little boy taking a pee came to mind.
Thanks to Peyo, a comic book aritist/writer, helped along by the cartoons and later a pair of movies, people now think of SMURFS!
If you don't know what a Smurf is, then you haven't been to Belgium. These little blue characters were created by the aforementioned Belgian cartoonist and because of their popularity, the chocolate company Neuhaus, has enlisted them to help sell their very expensive chocolate.
The photo is from the window of one of their shops.