With an afternoon stretch out in front of us, we could have easily rented an ATV or taken the bus from our hotel in Imerovigli to the town of Fira. But not wanting to lose sight of the view, we decided to walk along the spiny trail into town. With plenty of ups and downs, the path does require decent shoes (but it is paved the entire way). After 20 minutes, mostly downhill, we were rewarded with the first few shops of Fira. The return trip took a bit longer (30 minutes) as it was almost entirely up hill.