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Burberry SoHo
The most recent addition to Burberry’s US stores, and the seventh in Manhattan, opened in July 2015. The new store adds a bit of Brit glamour to Spring Street, one of downtown's most fashionable streets and home to some of the biggest names in style. Managing to be both spacious and glam on the one hand and intimate and customer-focused on the other, the store features Burberry Chief Creative and Chief Executive Officer Christopher Bailey's trademark high-tech touches: staff carry iPads to help clients order and keep track of their Burberry objects of beauty while large video screens project highlights from the world’s cat walks. After seeing what Burberry has in store on the screens, you can browse the Autumn/Winter 2015 collections as well as iconic scarves and handbags like the Banner Bag, the Bee Bag, and the new Carryall for men. (And, of course, you can always find the perfect trench coat.) Burberry is all about personalized service and client tailoring rounds out its attention to clients.
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