You haven't been to Jamaica until you've danced barefoot in the sand to a live reggae band. And there are plenty of options to do just that in Negril—more than in any other part of the country. Bourbon Beach, one of the most popular beachfront music venues on Seven Mile Beach, newly renovated and a well-known spot for its authentic jerk, entertains almost daily with local bands, recording reggae artists or themed parties, and attracts plenty of tourists and locals who come to meet them. The people watching at Bourbon Beach is rather priceless, and the drinks stiff. The music and vibes get started around 10 p.m. and go on until 2 a.m. Upstairs is a wide-open deck for stargazing or just getting away from the crowd. There's often no cover charge, unless there's a recording artist performing. The nearby Alfred's is another longstanding option, offering live local acts three times a week for a US$5 cover.