There's a reason Blue Cave Castle (affectionately dubbed "BCC" by return visitors) has a following. Designed in the shape of a castle, it's impossible to miss this dominating blue structure on Negril's cliff side. Tower rooms offer dramatic views 50 feet above the sea, and yet surprisingly, rates start at $50 night and go up to only $120 for a stunning 2-floor "penthouse" suite on the top floor. Blue Cave is one of the West End's best-kept secrets. Going to sleep in a castle to the immediate sound of crashing waves is a unique experience. Even if you don't get to stay here, be sure to stop by the on-site Hideaway Eatery, owned and run by Chef Teddy, for a delicious lobster dinner.