Eastern North Carolina's proud heritage is rooted in New Bern's existence as the state's first capitol. It's also the birthplace of Pepsi-Cola thanks to a gentleman named Caleb Davis Bradham. In 1893 it was invented in a family-owned drug store and by Bradham's own experimentation with carbonated water, pepsin, and a number of other natural ingredients. Pepsi was not originally designed to be stored in bottles. The bottles on display above the cola fountain in the Birthplace of Pepsi-Cola store show how the bottle has undergone a "facelift" over the years. Historical facts, books, and memorabilia adorn the walls celebrating New Bern's inventive golden-child. You'll find local restaurants incorporating this beverage into its menus - Persimmons Restaurant uses Pepsi-cola to brine its pork tenderloins. Open seven days a week, stop in for a refreshing drink and a glimpse back in time. The Pepsi sure tastes much more refreshing out here!