Photo by Michael Moran/OTTO; courtesy of Aspen Art Museum
Downtown Aspen's Rocky Mountain high may have morphed into more of a high-end-high with its chic shops and multi-million-dollar cabins, but the resort's original quirkiness and skier ethos still bubble up from its gold-veined core. Take the city's newest, brightest bauble: the Aspen Art Museum. The plywood-webbed wonder on South Spring Street and East Hyman Avenue in the heart of Aspen, was designed by the Pritzker Prize winning Shigeru Ban. When locals want to discuss the new AAM, they're likely to do so at the museum's rooftop SO Cafe with its postcard-perfect view of the Aspen Mountains. Yearly festivals like the Aspen Art Festival and the Aspen Institute's Festival of Ideas keep the cutting-edge creativity going here but you'll also find pockets of old-school style like the 19th-century "J" bar at the legendary gold-rush era Hotel Jerome—a favorite watering hole of "gonzo" journalist, Hunter S. Thompson. And every Saturday from mid-June to mid-October, you'll also find the Aspen Saturday Market underneath the airy white tents at the corner of Galena and Hopkins. The market promises that all the food sold here is locally grown and you'll also find local artists, potters, jewelers, and fashion designers—all of them true Aspen originals.
Whether you need an outfit for the slopes or simply for a night out, the Burberry store in Aspen has items that, like the town itself, combine craftsmanship, design, and innovation.