Surf Shops and Vintage – Shopping on Santa Cruz’s East Side
The ocean is the heart of the Pleasure Point neighborhood in Santa Cruz, but surfers and sun worshippers need to shop and eat to. The shops, cafés and restaurants on 41st Avenue, near Portola Drive, two blocks from the ocean, cater to the unique needs of the area: surf and skate gear, bicycles, coffee, vintage clothing, tiki décor, pizza, sushi, and beach clothes.
All Shook Up offers vintage galore and is a great place to shop for costumes. Zen Island Trading will set you up with everything you need to transform your home into a tiki palace. O’Neill, Freeline, Billabong, Rip Curl, and Santa Cruz Skateboards sell surf and skate fashions and gear.
When you need to recharge, choose from coffee, smoothies, sushi, pizza, burgers, and Mexican food, all within a two-block radius.