Display Ad Specifications 2010
TECHNICAL INFORMATION
Magazine Trim Size: 8 3/8"w x 10 13/16"h
Image Resolution: 300dpi
Line Screen: 175lpi
Colors: 4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only.
Paper Stock: 50# Matte (text); 65# Matte (cover)
Printing Method: CTP, web offset, SWOP standards.
Maximum Ink Density: 280% recommended. Not to exceed SWOP 300% TAC
Dot Gain: A minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20- 22% average dot gain; Shadows (75%) 14-16% average dot gain.
Binding Method: perfect bound, jogs to foot.
SPECIAL AD SIZES
Unit: Cover Flap
Live: 3-1/2"wx10-5/16 h"
Trim: 4"wx10-13/16"h
Bleed:4-1/4"wx11-1/16"h
MECHANICAL SPECIFICATIONS
Acceptable File Formats: CMYK PDF/X1-A 2001 or 2003 (PDF 1.3, Acrobat 4 compatibility).
PDF/X-1A is the only acceptable file format for all ad units—full page and fractional units.
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded. Specifications and settings for PDF output can be down-loaded at
AFAR's FTP Site:
Host: ftp://ftp.afar.com
Username: afarads
Password: adspecs
File Preparation: Right reading, portrait mode, 100% size, no rotations. Do not use RGB, JPEG, or nested EPS files. Do not apply trapping to files. All files (and proofs) must include crop marks to AFAR’s trim and bleed dimensions, with center marks.
For positioning purposes, crop marks must be indicated correctly on all files and proofs. Otherwise, ads will be centered at AFAR’s discretion.
The trim and crop marks must be placed exactly 1/4" (12 pt. offset) outside the bleed area.
Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color.
AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12 point type is required.
Proof Requirements: AFAR requires submission of a SWOP certified hardcopy proof. Digital Color Proofs must be calibrated to SWOP specifications and output from the final digital file at 100%.
All proofs MUST be SWOP-certified with appropriate color bars. These color bars are imperative for quality control and must show a 5%, 25%, 50%, 75%, 100% C,M,Y,K color patch strip to verify content and integrity of ad files.
Ad Materials Delivery: Naming convention on digital files should include advertiser name and the AFAR issue month and year.
Files are NOT accepted via e-mail, they can be sent via CD-ROM or posted to AFAR’s FTP site as follows: Compress your file, using a compression format such as Drop Zip or Stuffit. Using Cyberduck, Fetch or another FTP program, access AFAR’s FTP site and input the following:
Host: ftp://ftp.afar.com
Username: afarads
Password: adspecs
Once your ad has been uploaded, please alert Tammy Vinson, Production Coordinator, via e-mail, to its availability. If files are sent electronically, a contract proof must follow by the next business day.
Shipping Instructions: Please include the following information in your shipment: issue date, advertiser name, agency name, and a production contact, including their phone number and e-mail address.
Proofs and CD-ROMs should be shipped flat with protective cardboard packaging. Do not fold or roll proofs, as they may become damaged in transit.
All Full and Fractional ad page materials should be addressed to:
AFAR Magazine
550 Kearny St. Suite 710
San Francisco, CA 94108
Attn: Tammy Vinson
For further production information, please contact:
Tammy Vinson
Production Coordinator
tvinson [at] afar [dot] com
(415) 373-5157
Inserts: All questions regarding insert pricing, specifications and due dates should be directed to:
Jodie Wennberg
Manufacturing Manager
jwennberg [at] afar [dot] com
(415) 373-5159
Reproduction Liability: AFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press.
An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance. However, a proof supplied to SWOP standards will greatly minimize this variance.
AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.
Proofs must be made from the supplied file and be correct for color, content and crop. (See File Preparation for crop requirements)
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and color proofs. AFAR’s production schedule does not allow adequate time to alert advertisers to the non-compliance of their materials.
Disposition of Materials: Advertising materials will be retained for six months from date of receipt and will not be returned.
Billing Information
All questions regarding AFAR's billing policies, procedures, and account information should be directed to:
Sanam Alam
Accounting Manager
394 Pacific Ave, Floor 2
San Francisco, CA 94111
sanam [at] afar [dot] com
(415) 814-1404
(415) 520-9826 fax
Direct sales information (917) 210-1733. Afar.com.
