All News Coverage of AFAR

February 22, 2010
Travel Savvy

Greg Sullivan is a globe trotting serial entrepreneur.  Together with co-founder Joe Diaz, Greg launched AFAR Media for those interested in experiential travel...Read more

February 19, 2010
The Martha Stewart Show (TV Segment)

Afar's co-founder Joe Diaz appeared on Martha Stewart's "Travel Show" to discuss the March/April issue of the magazine. Martha's favorite department? Mix, a wonderful visual hit of the world's similarities and differences. The theme this issue is housing across the globe. Watch the segment here!

February 15, 2010
The Traveling Giraffe

I had recently heard about, then picked up a copy of AFAR magazine. For a travel magazine it had some very different stories then you typically see, and I mean that in a good way...Read more

February 10, 2010
FishBowlNY

For its "Spin the Globe" column, Afar sends its writers, even the famous ones, to far off places at random and tells them to chronicle their experiences...Read more

February 10, 2010
The Money Times

The 47-year-old "Pretty in Pink" and "Lipstick Jungle" star said the incident happened while he was researching an article for the travel magazine Afar, People.com reported...Read more

February 10, 2010
The Money Times

The 47-year-old "Pretty in Pink" and "Lipstick Jungle" star said the incident happened while he was researching an article for the travel magazine Afar, People.com reported...Read more

February 9, 2010
The Washington Post

Hmmm. Andrew McCarthy -- yes, the Brat Pack actor -- was detained by a gunman in Ethiopia . . . while on assignment for a new travel magazine...Read more

February 9, 2010
San Jose Mercury News

Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar recently, as he was escorted at gunpoint out of a historic underground church for intruding without documentation...Read more

February 9, 2010
Ethiopian Review

The star of NBC TV show "Lipstick Judge," Andrew McCarthy, had a harrowing experience while on assignment for the travel magazine AFAR recently...Read more

February 9, 2010
The Columbus Dispatch

While on assignment in Ethiopia for a travel magazine, Lipstick Jungle actor Andrew McCarthy ended up being marched out of a church at gunpoint...Read more

February 9, 2010
The Washington Post-Celebritology

Andrew McCarthy has run-in with gunman while writing travel piece in Ethiopia...Read more

February 9, 2010
UPI.com

U.S. actor Andrew McCarthy says he was escorted by a guard at gunpoint out of Ethiopia's Lalibela church after leaving his admission ticket at his hotel...Read more

February 8, 2010
MSNBC

Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar recently, as he was escorted at gunpoint out of an historic underground church for intruding without documentation...Read more

February 8, 2010
PopEater

Times sure have changed for '80s heartthrob Andrew McCarthy. While penning a piece for travel magazine AFAR, the actor was detained at gunpoint after entering an Ethiopian church without proper documentation...Read more

February 8, 2010
People.com

Weekend at Bernie's, this wasn't.
Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar
recently...Read more

February 8, 2010
ContactMusic.com


Actor Andrew McCarthy was left fearing for his life during a recent trip to Ethiopia after he was held at gunpoint in an underground church. The Mannequin star turned reporter for travel magazine Afar...Read more

February 8, 2010
Jam! Showbiz


Actor Andrew McCarthy was left fearing for his life during a recent trip to Ethiopia after he was held at gunpoint in an underground church. The Mannequin star turned reporter for travel magazine Afar...Read more 


February 8, 2010
PR-inside.com

Actor ANDREW MCCARTHY was left fearing for his life during a recent trip to Ethiopia after he was held at gunpoint in an underground church. The Mannequin star turned reporter for travel magazine Afar...Read more

February 8, 2010
Hollywood.com

The Mannequin star turned reporter for travel magazine Afar...Read more

February 8, 2010
Starpulse.com

Actor Andrew McCarthy was left fearing for his life during a recent trip to Ethiopia after he was held at gunpoint in an underground church. The Mannequin star turned reporter for travel magazine Afar...Read more 

February 8, 2010
TheCelebrityCafe.com

Actor Andrew McCarthy found himself at gunpoint while on assignment for Afar magazine. The 47-year-old Weekend at Bernie’s star took part in the magazine’s “Spin the Globe” program where the staff literally turns a globe and picks a spot at random to send a writer...Read more

February 8, 2010
Contra Costa Times

Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar recently, as he was escorted at gunpoint...Read more

February 8, 2010
Digital Spy

Actor Andrew McCarthy has reportedly been detained at gunpoint in Ethiopia...Read more

February 8, 2010
Ezenga.com

Actor Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar recently...Read more

February 8, 2010
The Oakland Tribune

Andrew McCarthy had a harrowing experience while on assignment for the travel magazine Afar recently...Read more

January 6, 2010
Napaman.com

Business colleagues, with whom I recently worked, evolved the four-letter name of a new travel magazine -- AFAR. As much as I like the all-caps title, I also like the magazine, which is two-issues-old...Read more

December 21, 2009
Newsmax

Your favorite world traveler may have visited the ends of the earth, but AFAR challenges jetsetters to immerse themselves into the cultures, hidden worlds, and very essence of the places they go.  Read more...

December 21, 2009
Duke Global Entrepreneurship Network

Joe Diaz and co-founder Greg Sullivan have recently launched AFAR Media, a company dedicated to experiential travel.  AFAR has set out to promote and expose experiential travel to audiences who want to explore beyond the normal tourist stops to understand a culture through the eyes of its people...Read more

December 19, 2009
The Vancouver Sun

Reality check: even the most gung-ho traveller probably can't afford to bankroll nonstop adventure. Make his or her off-season a little more palatable by giving the gift of armchair travel: a magazine subscription...Read more.

December 15, 2009
Toronto Star

Afar Magazine recently published its second issue and I've become a huge fan. It's a magazine that stands out in bookstores overflowing with travel publications dealing with all kinds of remote corners of the world. It's hip and current but not in a snobbish "we know more than you" kind of way, and it makes a 50-something travel editor feel 30 again...Read more.

December 13, 2009
Media Industry News

Greg Sullivan and Joe Diaz with Afar offer experiential travel, where readers connect to other people and cultures. Included are 10 high-school students from New York and San Francisco who will visit Costa Rica next year through the Afar Foundation, with more to come...Read more.

December 1, 2009
Irish America

Irish America’s Annual The Business 100 is a celebration of Irish-American corporate success, and this year is no exception. The executives profiled here represent some of the most powerful corporations in the world...Read more.

November 19, 2009
The Coast News

I never thought that there could be room for another travel magazine in this challenging economy, which has been so tough on the travel industry. Having read the premier edition of Afar, however, I’m happy to say that I was wrong...Read more

November 17, 2009
FOLIO:

While 2009 may be remembered more for the number (and quality) of magazines that closed, it was also an active year for launches, with 752 new titles debuting between September 2008 and September 2009, according to Samir “Mr. Magazine” Husni, director of the Magazine Innovation Center at the University of Mississippi...Read more

October 29, 2009
Bay Leaves: A Travel Blog by Kara Bay

If the first issue is any indication, Afar may become my travel magazine of choice. According to the founder’s letter at the front of the issue, the magazine is not about travel so much as finding meaning in travel. That sounded right up my alley, but a bit lofty to deliver. But deliver it did...Read more

October 28, 2009
Away.com

Traveling home from a conference in Québec last week, I picked up a copy of the premier edition of Afar, the newest travel magazine to grace an already crowded category on airport newsstands. An hour later after a thoroughly absorbing in-flight read, I can report that I was impressed...Read more

October 24, 2009
New York Daily News

The best way to appreciate the splendor of a Caribbean beach is to experience it the way the locals do. Susan West, editor in chief of Afar, the new magazine about experiential travel, recommends these sand ’n’ surf spots...Read more

October 6, 2009
The Dallas Morning News

In August, a new publication hit the racks, and it's an adventure of a read. Unlike other glossies that rank hotels by thread counts and compare brown sugar scrubs at exotic spas, Afar goes deep inside a destination, rummaging around as an insider...Read more.

October 5, 2009
OUTSELL

The premier issue of Afar launched this summer and its founder Greg Sullivan and co-founder Joe Diaz are working examples of our 2009 theme “No Guts, No Glory.”  They perceived a gap in the travel magazine market and against all odds launched a print-only publication whose website won’t be launched until next year. Yup, a new consumer, print-only magazine in 2009. Gotta love it...Read more

September 29, 2009
En-Root

A new magazine just came out, called AFAR. They refer to experiential travel as the new kind of travel...It's less about checking the box or escaping from reality and more about the extension of how one lives...Read more

September 7, 2009
San Francisco Chronicle

In this issue: Morocco's Berbers, bog snorkeling in Wales and a primer on saving the world's oceans. The essay by Tim Cahill alone is worth the cover price...Read more

September 4, 2009
AFAR Press Summary

Reaching an audience of over 20 million, AFAR has ignited a media sensation..

August 30, 2009
The San Diego Union-Tribune

This month, a new publication hit the racks. Unlike other glossies that rank hotels by thread counts and compare brown sugar scrubs at exotic spas, Afar goes deep inside a destination, rummaging around as an insider, not a face staring out a tour bus window...Read more

August 25, 2009
Vancouver Sun

Through Afar, which will be published six times a year, he plans to create a voice for people interested in experiential travel -- travelling to connect with the essence of a place and its people...Read more

August 23, 2009
The Baltimore Sun

New magazine. The bimonthly magazine Afar launches this month with a focus on travelers who are looking for meaning and authenticity...Read more

August 23, 2009
Star Tribune

This month, a new publication hit the racks. Unlike other glossies that rank hotels by thread counts and compare brown sugar scrubs at exotic spas, Afar goes deep inside a destination, rummaging around as an insider, not a face staring out a tour bus window...Read more

August 23, 2009
Honolulu Advertiser

Afar is all about leaving your comfort zone and venturing beneath the surface of a destination...Read more

August 22, 2009
St. Paul Pioneer Press

The act of going beneath the surface of a destination and beyond your comfort zone to experience the essence of a place. See: Afar magazine...Read more

August 20, 2009
USA Today

"Seeing the sights is no longer enough. Experiential travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture."
That's just part of the mission statement of the just-launched travel magazine Afar...Read more

August 20, 2009
Wandering Educators

We've recently found the coolest site - that explores experiential travel. AFAR:  Where Travel Can Take You, explores experiential travel in a variety of ways - through a website, a new (and gorgeous) print magazine, and more. Read more...

August 17, 2009
Travel Weekly

Although it launched in the midst of a difficult operating environment, it is taking advantage of opportunities that exist only because times are tough. And, most importantly, its founders do not plan to stay exclusively in a legacy position forever...Read more

August 16, 2009
Daily News

Launching a new magazine in this economy, a travel mag no less, would seem like risky business. But don't tell that ot intrepid world travelers Greg Sullivan and Joe Diaz, co-founders of Afar...Read more

August 16, 2009
The New York Times

The magazine, based in San Francisco emphasizes "experiential travel. "People used to just want stuff," writes Greg Sullivan in the premier issue...Read more

August 16, 2009
The Washington Post

Last week, a new publication hits the racks, and it's an adventure of a read...Read more
 

August 13, 2009
MEDIA LIFE

The new Afar magazine is aimed at experiential travelers, or those who go to a destination in order to learn about the people and the culture rather than whizzing to the nearest tourist attractions...Read more

August 13, 2009
BIZ BASH New York

Underscoring its message of travel as a culturally educational experience, Afar magazine hosted a launch party filled with sponsors that brought in a diverse array of foreign food, music, and entertainment...Read more

August 12, 2009
Advertising Age

When I arrived, there was food and alcohol aplenty. Indeed, it was like a magical wonderland, four floors of international food -- Brazilian, Moroccan, Vietnamese -- and beer and wine and vodka and two dudes sitting on the roof playing the didgeridoo and another guy in a room playing the tabla and another playing the zither and at some point eight people ran out into the middle of the space and did a capoeira performance...Read more

August 12, 2009
The New York Times: Media Decoder

On Tuesday night in downtown Manhattan, AdAge spotted a rare sight: a party for a brand spanking new magazine. Afar, a travel magazine for people who actually go places, held a big-deal event to announce that print not only was undead, it was still serving as a platform for new-media adventures...Read more

August 12, 2009
FishbowlNY

Filling an opulent townhouse with Moroccan fare, Basque wine and didgeridoo and capoeira performances, niche travel mag Afar introduced itself and its mission to deliver international editorial content for the "experiential traveler" at last night's launch party in the Meatpacking District...Read more

August 12, 2009
Examiner.com

AFAR magazine has launched this month with a focus on experiential travel rather than the standard escapism travel writing that seems to plague much of travel magazines these days...Read more

August 12, 2009
The Wrap

Any magazine launch party is notable these days, but this one was particularly notable because of the venue: the home of Karen Lashinsky, a converted sausage factory on Hudson Street filled with curious artifacts from her own world travels...Read more

August 12, 2009
The Wrap

Any magazine launch party is notable these days, but this one was particularly notable because of the venue: the home of Karen Lashinsky, a converted sausage factory on Hudson Street filled with curious artifacts from her own world travels...Read more

August 10, 2009
New York Post

Instead of lashing us on to the same over-trafficked traps, a new mag called Afar says it's "targeting travelers who look for more meaning and authenticity...Read more

August 10, 2009
In Transit: The New York Times Travel Blog

The magazine, which is based out of San Francisco, emphasizes what it calls “experiential travel,” as opposed to consumerist travel...Read more

August 7, 2009
Thomson Reuters

"When times are difficult people are looking for something different. Afar is different," said Greg Sullivan, about the new travel magazine he will launch this month...Read more

August 7, 2009
World Hum

The first issue of a new print travel magazine called Afar landed in my mailbox yesterday. Travel writer friends have been talking about it for some time—largely marveling at the fact that anyone would launch a print travel magazine in these times...Read more

August 7, 2009
Written Road: The Inside Scoop to the Traveling Publishing World

Yesterday I received the premier issue of AFAR magazine in the mail. I was beyond impressed. There were travel stories about off beat international locals and there wasn’t a tie in to a Marriot resort to be found anywhere. There is a write up of South African Bunny Chow, a street food. An entire spread of just feet from around the world...Read more

August 6, 2009
MR.MAGAZINE.COM

Not everyone is losing faith in print, and this coming August 18, one such believer in print, Greg Sullivan, is launching the premier issue of Afar, the first magazine devoted exclusively to covering experiential travel. The premier issue will carry 35 ad pages and a cover price of $4.99...Read more

August 6, 2009
AOL DailyFinance

Anyone prepared to launch a print magazine in 2009 is almost by definition bound to be an adventuresome type. So it makes sense that Afar, one of the relatively few new titles introduced this year, is by, and for, the kind of travelers who aren't content to follow the usual Fodor's recommendations...Read more

July 31, 2009
Mediaweek

Entrepreneur-turned-publisher Greg Sullivan thinks that his forthcoming travel magazine Afar can carve out a niche by devoting itself to the experiential traveler. Sullivan, who’s bankrolling Afar with $10 million of his own money, is pitching a nonformulaic approach to sight-seeing under the editorship of Susan West (Smithsonian, Health).

June 26, 2009
mental_floss

AFAR isn’t about finding the most economical hotel or getting away from it all. It’s for people who don’t just want to see the sights. People hoping to immerse themselves in a new culture...Read more

May 14, 2009
Mediabistro.com (Fishbowl NY)

Today, Sullivan and Diaz hired media sales veterans Chris Cuomo and Cha Mueller to head up AFAR's ad sales team... Read more

May 1, 2009
San Francisco Business Times

Now relocated to San Francisco’s Telegraph Hill, Sullivan is launching his most unlikely venture: a glossy national travel magazine called Afar aimed at what he calls the “experiential traveler.”..Read more

April 22, 2009
Audience Development

Afar Media announced this week that it has named Laura Simkins audience marketing and planning director of Afar, a new experiential travel magazine launching in September 2009... Read more

April 20, 2009
DMNews

Afar Media, which is launching its experiential travel title, Afar, in August, has just appointed Laura Simkins as its Audience Marketing and Planning Director. DMNews spoke with John Sheehy... Read more

April 20, 2009
MinOnline

Laura Simkins joined AFAR Media as audience marketing and planning director for AFAR magazine, which will launch in September... Read more

April 2, 2009
MediaPost

Afar, a new experiential travel magazine, is launching in September. John Sheehy, former COO of Weider Publishing, has been named president and publisher of Afar Media. Claude Girard, former vice president of integrated sale for Hachette, was named executive director of travel...Read more

March 9, 2009
Advertising Age

John Sheehy became president and publisher of Afar, an experiential travel magazine launching in September 2009. Mr. Sheehy, former chief operating officer of Weider Publishing and former director at Time Inc. Ventures,has run a consulting firm for the past five years that specializes in new-magazine and online development. He formerly served as president of both Utne Reader and American Hospital Publishing, and began his career as the founding general manager of Hippocrates, now Health magazine.

February 19, 2009
AdAge.com (video)

We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred… Read more

February 6, 2009
FolioMag.com

Afar, a new travel magazine and Web site devoted entirely to experiential travel, is launching with an assist from Dwell, the award-winning design and shelter title led by Michela O’Connor Abrams… Read more

February 6, 2009
FOLIO:

Afar, a new travel magazine and Web site devoted entirely to experiential travel, is launching with an assist from Dwell, the award-winning design and shelter title led by Michela O’Connor Abrams. Both titles are based in San Francisco...Read more

February 4, 2009
New York Post

Greg Sullivan made a small fortune when he sold National Sports Games, the Phoenix-based basketball-arcade company that he founded, to Skee-Ball Inc. in 1994. Then he landed as the president and CEO of the Ugly Duckling Rent A Car chain, turning a three-car dealership that rented clunkers into a powerhouse… Read more

Media Inquiries

CONTACT:
Jacquline Tanzella| Nick Leahy
Spark PR
jacquline [at] sparkpr [dot] com
nick [at] sparkpr [dot] com

(415) 962-8200

photo of smiling woman and children

AFAR Foundation

Our programs help young people travel abroad and promote cross-cultural exchange.

photo of AFAR founders Greg Sullivan and Joe Diaz

Birth of the Idea

Our founders talk about how it all started.